10
REASONS NOT TO DO YOUR WEBSITE INHOUSE
1. Objectivity
It's human nature to have the least perspective when it comes
to your own dilemmas. A website design firm has extensive experience
to draw from when it comes to meeting your business Internet
objectives
2. Focus
It's pretty tough to develop any type of perspective when you're
juggling a website with the day-to-day responsibility of keeping
your own clients happy. On the other hand, your site becomes
a top priority for an outside web design specialist.
3. Technology
These days, no one can keep abreast of all the technology out
there. However, website specialists who utilize applicable
technology every hour of every day are more likely to provide
you with the
knowledge and experience you need for cyber-success.
4. Expertise
There is more than just technology to the web -- the rules
aren't the same as on-site retail or mail order! Only specialists
know,
from their own extensive training and experience, the best
ways to close sales on the web, present information on
a web site,
interact with users, advertise for optimal traffic, design
navigation, etc.
5. Resources
Do you really have numerous and qualified in-house marketers,
technologists and writers with enough hours in their
schedule to get you online, within budget and on schedule?
6. Politics
Sites designed by outside specialists focus on your objectives
and target audience without being derailed by competing
departmental agendas.
7. Maintenance
Launching a site is only the beginning of a successful
cyber-campaign. Website maintenance requires hours
and a skill set different
than site development. Will your in-house resources
be willing to retrain for "Phase 2"? Quality
firms that specialize in website design maintain
dedicated maintenance staff to support
their clients 24/7.
8. Unforeseen Glitches
In house web site developers and administrators
tend to be reactive. Outside web developers are
out of
business unless
they are proactive
when it comes to everything from minor technical
issues to major shifts in user habits and requirements.
9. The Wheel
Those outside specialists have already invented
and tweaked it. Why start from scratch?
10. Listen to your competitors horror stories
about in-house site design. If you haven't
already heard,
just ask!
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